Top 5 Free-to-Play Android Games in Latin America - Q1 2025

In the first quarter of 2025, the top free-to-play games on the Android platform in Latin America demonstrated varied performance metrics in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a detailed overview of the trends for these leading apps.

Free Fire x NARUTO SHIPPUDEN saw a peak in weekly revenue at approximately $3.6M in the first week of January, with a gradual decline to about $2.4M by the end of March. Weekly downloads fluctuated, starting at 1.2M and closing at around 860K. The game maintained a strong user base, with active users peaking at 39.2M in mid-January before decreasing to 30.3M by the quarter's end.

Roblox experienced a notable dip in revenue at the beginning of the quarter, starting at $1.8M and dropping to $913K by late January. However, a recovery was seen with revenue climbing back to $1.5M by March. Downloads were consistent, with a peak of 1.7M in early February and a gradual decline to 1.1M by March end. Active users remained robust, peaking at 57.8M in early January and slightly decreasing to 48.2M by the quarter's conclusion.

Call of Duty: Mobile Season 7 displayed a stable revenue stream, starting at $830K and peaking at $1M in late January before stabilizing around $640K towards the end of March. Downloads showed a downward trend from 274K in early January to 189K by the end of March. Active users remained steady, fluctuating around 3.7M throughout the quarter.

Coin Master started the quarter with a weekly revenue of $680K, experiencing a slight dip to $514K by early March, and closing at $542K. Downloads saw a decrease from 181K in early January to 105K by March. Active users exhibited a stable pattern, with an increase from 2.1M in early January to 2.5M by the end of March.

Brawl Stars began Q1 with a weekly revenue of $742K, experiencing a dip to $352K in late January, and recovering to $498K by the end of March. Downloads saw a decline from 410K to 174K throughout the quarter. Active users fluctuated, starting at 13.8M and ending at 11.7M by the quarter’s close.

These insights from Sensor Tower highlight the dynamic nature of the gaming industry in Latin America, reflecting shifts in user engagement and monetization strategies.